Picture Perfect Pet - WEtv

WEtv.com has a growing bridal section with a directive to increase new registrations as well as give the current registered users more content to view/read and rate.

WEtv has an expressive audience that embraces these photo voting contests and this system empowers their users with a vehicle to promote their contest entry on their social networking profiles which in turn promotes the WEtv shows and proliferates the WEtv brand.

In only 42 days the Q1 2009 WEtv pet photo voting contest experienced over 11,000,000 photos ranked with a sponsor, 3 banner ads, and the TV Network’s featured shows present on every page of the contest. This contest surpassed all marketing expectations and was considered a huge success by the marketing staff at the network.