Elettro's Photo Voting Contests Up The Ante for WE tv

Friday, 19 February 2010 07:22

For the past three years, Elettro Interactive has been conceptualizing and producing high-quality Photo Voting Contests for WE tv. In line with Elettro Interactive’s core vision of creating only world-class promotions platform for every client, Elettro created its second iPhone mobile application “Rate Cute Pets” in tandem with WE tv’s second Picture Perfect Pet Contest which runs from January 11 to February 22, 2010. The contest calls for pet lovers and photography aficionados to send in their best digital photos for a chance to win the $2500 grand prize, and a WE tv Prize Pack worth $250 for the runners-up. Everybody can vote for their favorite photos either online or by downloading the contest app to an iPhone or iPod Touch. Downloading is totally free and allows you full streaming video featuring highly interactive scrubbing abilities. Viral sharing of both the contest platform and the mobile app is also enabled on the most populated social networks.

Mobile applications are a breakthrough product that brands can utilize to redefine how they make their presence known. The mobile phone has evolved to become a valuable and conveniently portable venue for more interaction with the rest of the world. Through mobile apps, people read the news, play games with anyone halfway across the world, measure and regulate their health, listen to and share music with friends—anywhere, anytime. With more than a billion iPhone apps already downloaded, it’s vital for one brand’s survival to be a player in the mobile app world.

Elettro Interactive’s development group, by leveraging all the Apple SDK tools, creates high-fidelity mobile apps for brands to improve and increase their exposure. These apps are linked to the content of a particular brand’s website and to the newest subscribed-to social networks (often proactively suggested by Elettro Interactive) so that the brand’s videos, photos, music, news, events, schedule of events and newest products become highly accessible both to their existing and potential audience. To date, Elettro Interactive’s mobile apps remain WE tv’s most downloaded applications.

Cute Kids Photo Voting Contest iPhone App

Picture Perfect Pet Voting Contest iPhone App