WE tv's WE Volunteer assigns the design and production of its first ever WE Do Good Awards to Elettro Interactive, a new media interactive marketing agency. The contest has three categories namely, Travel For Good Award, sponsored by Travelocity; Women on Their Way Award, sponsored by Wyndham Worldwide; and WE Do Good Award, sponsored by Ladies' Home Journal. The contest, which is by nomination of peers, aims to promote, encourage and recognize women volunteers who exude a "Count On Me!" attitude. Each nominee must be a dedicated woman who makes measurable impact in her community through her charitable efforts, while at the same time balancing home and career. At stake each for the three winners are a very handsome all-inclusive travel package worth thousand of dollars, a Voluntourism Grant, a cash donation to the winners' charity of choice, and an all expense-paid trip to New York City late 2010 for the award presentation at the WE Do Good Awards Event.

Elettro Interactive has worked on numerous interactive marketing projects for WE tv mostly in line with the production of photo voting contests, and mobile applications for iPhone, iTouch and iPad. These projects utilize Elettro's expertise in innovative contest systems, website design, banner ads, flash animation, and back- and front-end programming. The high-level of service that Elettro provides through its contest platforms extends well beyond post-production as Elettro also handles the contest management such as the screening and approving processes.

Since 2007, WE tv has been commissioning Elettro Interactive to produce WE tv's high-volume photo voting contests several times a year. These online ventures have proven to be wildly successful drivers that reflect and radiate WE tv's energy towards its audience. The ongoing Picture Perfect Pet Photo Voting Contest which launched April 2010 is an offshoot of the Picture Perfect Puppy Photo Voting Contest which has been periodically expanded to include other pets such as cats and critters as a way to include other pet lovers. An incredible $2500 pize awaits each winner for the three categories.

Elettro Interactive's Photo Voting Contest Platform employs an innovative front- and back-end system that allows audiences to enjoy expanded features, and provides customized modules tracking per contest user information which in turn gives added value to the tv network's marketing team. Conceptualized and produced quarterly for WE tv and constanly charged with excitement generated by the impressive reservoir of submitted photos, photo voting contests are Elettro Interactive's most popular venture to date with more than 1 million photos sent in per contest.

The Elettro Interactive-produced WE tv Cute Kids Photo Voting Contest launched earlier this year has come to a close recently, and as with all the photo voting contests Elettro Interactive has created for WE tv, it was a resounding success. However, albeit the contest may have ended, the Cute Kids iPhone mobile application is actively downloaded at the Apple iPhone Apps Store. High-quality photos uploaded and amassed during the run of the online contest amount to over 10,000 and are still available through the iPhone app.

Online photo voting contests are Elettro Interactive's most popular marketing venture as they are always planned in such a way that they effectively capture a particular brand's target audience through the ease with which entries can be submitted. The sheer number of uploads generate excitement among the audience which is measurable through per user tracking. This system allows WE tv marketing to calibrate audience response. These contests are more than likely also supported by mobile apps. Elettro Interactive designs and creates only top of the line high-definition mobile applications for iPhone, iTouch, iPad, Blackberry and Android.

For the past three years, Elettro Interactive has been conceptualizing and producing high-quality Photo Voting Contests for WE tv. In line with Elettro Interactive’s core vision of creating only world-class promotions platform for every client, Elettro created its second iPhone mobile application “Rate Cute Pets” in tandem with WE tv’s second Picture Perfect Pet Contest which runs from January 11 to February 22, 2010. The contest calls for pet lovers and photography aficionados to send in their best digital photos for a chance to win the $2500 grand prize, and a WE tv Prize Pack worth $250 for the runners-up. Everybody can vote for their favorite photos either online or by downloading the contest app to an iPhone or iPod Touch. Downloading is totally free and allows you full streaming video featuring highly interactive scrubbing abilities. Viral sharing of both the contest platform and the mobile app is also enabled on the most populated social networks.

Mobile applications are a breakthrough product that brands can utilize to redefine how they make their presence known. The mobile phone has evolved to become a valuable and conveniently portable venue for more interaction with the rest of the world. Through mobile apps, people read the news, play games with anyone halfway across the world, measure and regulate their health, listen to and share music with friends—anywhere, anytime. With more than a billion iPhone apps already downloaded, it’s vital for one brand’s survival to be a player in the mobile app world.

Elettro Interactive’s development group, by leveraging all the Apple SDK tools, creates high-fidelity mobile apps for brands to improve and increase their exposure. These apps are linked to the content of a particular brand’s website and to the newest subscribed-to social networks (often proactively suggested by Elettro Interactive) so that the brand’s videos, photos, music, news, events, schedule of events and newest products become highly accessible both to their existing and potential audience. To date, Elettro Interactive’s mobile apps remain WE tv’s most downloaded applications.

Cute Kids Photo Voting Contest iPhone App

Picture Perfect Pet Voting Contest iPhone App