WE Do Good Awards: Women Empowerment Finds Itself an Ally in WE Volunteer and Elettro Interactive

Wednesday, 05 May 2010 19:45

WE tv's WE Volunteer assigns the design and production of its first ever WE Do Good Awards to Elettro Interactive, a new media interactive marketing agency. The contest has three categories namely, Travel For Good Award, sponsored by Travelocity; Women on Their Way Award, sponsored by Wyndham Worldwide; and WE Do Good Award, sponsored by Ladies' Home Journal. The contest, which is by nomination of peers, aims to promote, encourage and recognize women volunteers who exude a "Count On Me!" attitude. Each nominee must be a dedicated woman who makes measurable impact in her community through her charitable efforts, while at the same time balancing home and career. At stake each for the three winners are a very handsome all-inclusive travel package worth thousand of dollars, a Voluntourism Grant, a cash donation to the winners' charity of choice, and an all expense-paid trip to New York City late 2010 for the award presentation at the WE Do Good Awards Event.

Elettro Interactive has worked on numerous interactive marketing projects for WE tv mostly in line with the production of photo voting contests, and mobile applications for iPhone, iTouch and iPad. These projects utilize Elettro's expertise in innovative contest systems, website design, banner ads, flash animation, and back- and front-end programming. The high-level of service that Elettro provides through its contest platforms extends well beyond post-production as Elettro also handles the contest management such as the screening and approving processes.